INTELLIGENT CONTENT MARKETING
An understanding of target groups and access to a large network of digital strategists, content experts, SEO specialists and creative minds allows us to prepare content that creates personal and activating experiences. We create content that is consistently and optimally suited to platforms with the same basic idea: mobile & digital first.
Our strategies are based on insights. We bring together client needs and brand promise in content core stories that build the basis of our strategy.
Our interdisciplinary teams turn content strategies into real brand experiences – from conception to creation and on to technical implementation.
We plan content and assist with the internal and external implementation. Our planning comprises not only the area of your own website, but also the social media channels and content partnerships.
We identify the relevant influencer in our existing network and establish new contacts. Our approach is based on sustainability and close connections between the agency, influencers and advertisers.
With our great expertise in digital marketing channels, we are the optimal partner for the allocation of your content. We develop an effective media mix and continually optimize the measures to the defined goals.
We merge creation, project management and technology. Based on our know-how, we develop an optimal infrastructure for the creation, distribution, maintenance and performance management of content.
With a clear focus on your business goals, the content we create assumes many different forms such as social media, brand publishing, SEO-driven content, display ads, video advertising, videos, apps, landing pages, product descriptions, microsites and much more.
"Intelligent Content is our global approach to Content Marketing."
- Integrated planning
- High level of SEO expertise
- Interdisciplinary teams
- Technical know-how
- Our own think tank
- Central managment
- Journalistic experience
- International network