INDIVIDUAL ONLINE MARKETING TRAINING
explido»iProspect, as an SEO agency, is one of the most successful German agencies for implementing the most diverse digital campaigns. The passion for passing on our great treasure trove of experience in online marketing has also always shaped our company's self-concept. This orientation is found again in the two Latin verbs explicare (explain/ self-develop) and docere (teach), on which the name of our company is based.
Workshops are held in small, closed groups. This encourages interactivity and leads to greater learning achievement and an important exchange of experience among the participants.
The history of our open online marketing seminars goes back to before the turn of the millenium. For several years now, we have concentrated on customized, closed seminars for our clients.
We would gladly place at your disposal an experienced speaker for your event, one who will capture the attention of your audience with his/her expert knowledge and with exciting news from the industry.
Working with networks is a part of today's everyday work. Time pressures and the distance between locations often impede the arranging or attending of training events.
Through coaching we assist you in concrete projects with trainings, joint brainstorming sessions and workshops; we establish with you common processes and provide support when needed.
From trainee camps to further training programs for professionals, we offer your company standardized or individual options for online marketing training that suit your needs.
We discuss your individual training needs with you in a personal meeting. If you are involved with a larger further training project for your company, we will then develop a training concept customized to your needs. You will thus benefit from the flexible combination option of all of our training modules. This way we can provide you and your company with precisely the information that will enable you and your company to build the skills you wish to build.
All training content will be provided by experienced specialists who themselves practice the information they teach in their daily work. Through several practical examples, you will gain many exciting insights into their everyday work with our online marketing courses.
Here, an excerpt from our training portfolio:
Search engine optimization has many facets. That is why we have developed a training portfolio for SEO, that suits all target groups. We train technicians, editors, marketing experts or other agencies that are involved with your project.
- SEO Basics
- Offsite Basics
- Technical SEO
- Texts for the Internet
- Advanced SEO
- Offsite Strategies
- SEO Controlling
- International SEO
- SEO KPI Workshop
- SEO in the Website Lifecycle (Relaunch SEO)
- SEO Tooltime
Our team of experienced campaign managers shows you how to lead your target group to you and your products, and how to generate presence and reach in the search engines.
- Introduction to Google Adwords
- Google Adwords for advanced participants
- Google Campaign management & products
The area of web analytics is developing so quickly, the digital transformation has already begun. Our trainings show you where the journey will take us.
- Web analytics in the bought-owned-shared-earned world
Every online presence pursues specific goals — whether it's landing pages, online shops, blogs or other websites. Due to rapid further development and high pressure from the competition, it's becoming harder and harder to be successful in the long term. From analysis to directed optimization measures and further on to the possibilities of A/B and multivariate testing, we show you how you should arm yourself for the future. It does not matter if you are a beginner or more advanced participant – we tailor the workshops to your needs.
- Performance-optimized landing pages for your online marketing
- Conversion optimization for online shops & e-commerce
Affiliate marketing is, with the CPO-based calculation model, an efficient and low-risk channel. However, sound expert knowledge is essential for advertisers and program assistants. Therefore, our experienced affiliate experts explain to you ways of working, risks and optimization approaches.
- Affiliate Marketing Basic
- Affiliate Marketing Fraud Prevention
- Affiliate Marketing in Europe
In workshops individually tailored to your company, our content experts impart how with high-quality content you can score points with your customers.
- Basic workshop: WritingTexts and Structuring for the Internet
The development of marketing and transformation strategies in the digital realm is a complex affair. With our training, we place the tools you need for developing insight-driven strategies and plans of action in your hands.
- Development of touchpoint maps
- Target group analysis for digital marketing
- Digital Marketing Health Check
explido»iProspect also operates the Dentsu Aegis Digital Academy. In this context, we offer not only classic online marketing courses, but also further training programs in digital marketing. In the discourse of digital transformation, we train in subjects such as marketing strategy, all essential disciplines of online marketing and current trend topics.
We currently offer the following topics through the Dentsu Aegis Digital Academy:
These modules are supplemented and supported through excursions to important digital players like Amazon, Google and Facebook. We may also attend a trade fair together as part of the program.
More information and registration at: www.dan-digital-academy.de
- 20 years of experience in online marketing training
- Flexible combining of subjects
- Training manuscript/materials
- Experienced trainers with practical skills
- Current cases
- Didactic skill