iProspect Enterprise is the first global B2B digital performance agency that concentrates on generating results for B2B markets. For this we use all digital performance channels, such as paid search, social media, analytics, SEO – in keeping with the corresponding specifics of the industry.
We use our expertise in the areas of advertising and consulting for the implementation of marketing automation solutions with the goal of gaining better lead management and measurable results.
Our B2B think tank uses customized planning processes to enable "best in class" performance marketing in all different kinds of industries
The world of paid search is subject to constant change. In close cooperation with other channels, we develop the most cost-efficient option for people to find you on the internet.
An authentic increase in your search results provides for a strong brand experience.
Precise targeting with an enormous reach: social media is also – and especially in the B2B segment – an essential instrument for lead generation.
Gain a holistic, data-based understanding of your customers – your key to data driven decisions.
Data-driven target group purchase in real time (programmatic) and the classic display business are part of our core capabilities.
B2B think tank for measurable results with global scalability.
"Digital technologies change our relationships to brands – especially B2B relationships."
iProspect Enterprise combines performance marketing strategies & experience and puts these together with comprehensive, longstanding B2B industry know-how.
For decades, B2B marketers have focused only on top level executives. Rightly so, since they do make most of the decisions. However, according to a study, 81 % of purchase decisions are made by the "non-c-suite". And the influence of the younger generation is increasing, as nearly 50 % of the B2B research is done by the 18 to 34 age group.
"89 % of the B2B buyers research their purchase online. 57 % made their purchase decision without speaking to a single person."
- B2B industry expertise
- Strong focus on implementation
- Interdisciplinary team
- Exclusive tool access
- High level of consulting expertise
- Innovative workshop formats
- Holistic approach
- International scalability