Our values

Our values are the basis for our joint efforts within the Dentsu Aegis Network and they help us to act as one entity to create the best solutions for our clients. They demonstrate what sets us apart and what we stand for globally and locally. With the help of our agency network's values, we can define what is important for us and how we should act. They express our common beliefs, determine our behavior and connect us – across all brands and markets.


We are quick and flexible, we think and act differently from the others.


We are innovative and we take risks in order to set standards in the industry.


We have a modern and lively company culture in which work commitments and dedication are rewarded.


We take responsiblity for our actions individually and as a group.


We work together globally to keep consistent and local, in order to find the best solutions for our clients.

Our values shape our entire network – through our behavior als individuals and as a group alike. They determine the way we work together internally and with our clients and how we unlock new areas of business. They influence how we select and develop new employees and how we encourage and support talent. In addition, they help us to live out our common vision of "innovating the way brands are built."